KNOXVILLE, Iowa – NOS Energy Drink has been named the title sponsor of the Knoxville Nationals at Knoxville Raceway.
The NOS Energy Drink Knoxville Nationals presented by Casey’s General Store will be held at Knoxville Raceway Aug. 7-10.
The annual four-day event is the biggest event in sprint car racing. The legendary race track on the Marion County Fairgrounds will pay out a purse that totals nearly $1 million, with the race winning of the NOS Energy Drink Knoxville Nationals presented by Casey’s General Store finale earning a $150,000 payday.
Every August, nearly 25,000 race fans congregate in the small, farming-centric Iowa town for a week of racing and fan-focused events including concerts, parties and celebrity appearances.
“NOS Energy continues to recognize that dirt track racing is a dynamic marketing platform and its fans are key consumers who appreciate the brand,” said Kendra Jacobs, Director of Marketing for Knoxville Raceway. “All of us at Knoxville Raceway are grateful to the decision makers at NOS Energy for all they do to support the growth of grassroots racing. The NOS Energy Drink Knoxville Nationals presented by Casey’s General Store is sprint car racing’s biggest stage and we couldn’t continue to elevate our event without world-class brands like NOS Energy. We’re passionate about this event and ready to promote this great sponsorship and the #NOSvilleNationals.”
“This coming August will mark the 59th anniversary of the Knoxville Nationals and we’re thrilled to know it will now be referred to as The NOS Energy Drink Knoxville Nationals,” said Lauren Albano, NOS Energy Drink Marketing Director. “Between the amazing 1,400-pound, 900-horsepower, winged race cars, fierce competition and the hospitality of Knoxville Raceway, it doesn’t take much to see why over 25,000 race fans encroach upon Iowa every summer to watch which sprint car drivers, cars and teams truly are the very best in this nation. We can’t wait to see everyone at the track.”
Casey’s General Stores, a long-standing partner with Knoxville Raceway, will continue as the presenting sponsor of the NOS Energy Drink Knoxville Nationals presented by Casey’s General Store, creating a natural retail relationship.
“Casey’s is proud to have been a part of the Knoxville community since 1979 when a Casey’s location opened here forty years ago,” said Megan Elfers, Vice President Marketing and Advertising for Casey’s General Store. “There is no better way to show support for Knoxville than to be a part of the energetic racing community here at the Raceway. We can’t wait to welcome the drivers, their teams, fans of racing and fans of our stores to the track for this great event.”
The NOS Energy Drink Knoxville Nationals presented by Casey’s General Store will feature live music each night, the annual Tony Stewart Foundation go-kart race and fundraiser, the Knoxville Hospital & Clinics/Real Fitness 4.10 Run, rooftop yoga classes, a downtown parade, live MRN Winged Nation radio broadcasts and more.
Brad Sweet earned his first NOS Energy Drink Knoxville Nationals presented by Casey’s General Store victory in 2018.