Fatheadz Eyewear Backing Hoffman No. 69

Fatheadz Eyewear Backing
Brady Bacon will have support from Fatheadz Eyewear for the balance of the USAC sprint car season.

CINCINNATI, Ohio – Hoffman Auto Racing has announced Fatheadz Eyewear as the primary sponsor for the team’s famed No. 69 and driver Brady Bacon for the balance of the season.

This season marks the 10th consecutive year partnership between Fatheadz and Bacon.

“We are extremely excited that Fatheadz Eyewear is bolstering their support for our quest to earn our 12th USAC national championship,” said Rob Hoffman, President of Hoffman Auto Racing. “We are extremely grateful for their involvement with Brady Bacon and Hoffman Auto Racing.”

“Our relationship with Brady has been great over the years, and we are very happy to increase our role with a team with as much pride, history, and success as Hoffman Auto Racing,” added Fatheadz Eyewear President/CEO Rico Elmore.

Bacon opened the AMSOIL USAC National Sprint Car Series season with back-to-back victories during the opening weekend of action at Florida’s Bubba Raceway Park in February, and he’ll look to go for three in a row Saturday night at Iowa’s 34 Raceway.

“Rico Elmore and Fatheadz have been a huge part of my career over the last decade and I am thrilled to be representing them in the Hoffman No. 69,” said Bacon. “I have always been proud to represent Fatheadz and even more so after seeing the great things the company has been doing during this trying time.”

Fatheadz Eyewear was founded in 2004 as a company that catered to men with heads too large to fit in standard width sunglasses. Since then they have expanded to feature five distinct lines for both men and women, including more than 100 unique products.

Recently, Fatheadz Eyewear temporarily shifted production focus in the early stages of the COVID-19 pandemic and has since produced several million pieces of PPE for healthcare workers.


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