Sell Outs Mean More Money For Indoor Racers

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TRENTON, N.J. – Indoor Auto Racing Series Fueled By VP Race Fuels promoter Len Sammons has issued a racers challenge to the drivers and car owners who will compete in the four upcoming events.

“Help us sell out the house and we’ll pay the feature winners in all classes double the purse,” said Sammons, who along with sons Danny and Davey organize the events.

He expanded the challenge to increasing all other feature finishing positions 20 percent if the sold out sign is posted at the box office prior to the start of the feature events.

“It can be done,” said Sammons. “We’ve done it once in our history and have come close several other times.

“We are 100 percent focused on growing the Indoor Series and making each event a spectator driven, can’t miss event,” said Sammons. “My staff has always encouraged the racers to interact with the fans and put on a show both in the car and outside of it. Racing comes first, but fan interaction and increasing fan involvement is also a high priority.”

The series opens at the PPL Center in Allentown, Pa., on Jan. 3-4. These events, sponsored by Ironton Telephone, include features for the TQ Midgets each night. Instead of $2,000 to win each, these events would pay $4,000 if every ticket is sold, something accomplished when the first event was held in the building four years ago.

Racing then moves to Atlantic City’s Boardwalk Hall on Jan. 31-Feb. 1 for the NAPA Know How Classic. Andy Jankowiak won $5,000 when he won the 2019 Gambler’s Classic. If he does it again and the venue is sold out, he would earn $10,000. In the event’s 17-year history, tickets were nearly sold out on three occasions.

Next is the third annual East Coast Indoor Dirt Nationals, which will return to CURE Insurance Arena in Trenton, N.J., with a new date. This event, held the last two years in December, has been moved to Feb. 21-22 to avoid a conflict with Christmas. If the race sells out, the 600 Sprint winner would receive $10,000 rather than $5,000 received by Whitey Kidd III and Erick Rudolph the last two years.

The season finale will be held on March 13-14 as the tour returns to the new Expo Center located on the grounds of the New York State Fairgrounds in Syracuse. N.Y.   With features for the TQ Midgets each night, these features which traditionally pay $2,000 would jump to $4,000 with a sellout.

At the first event held in Syracuse last year, Saturday’s attendance was 75 percent of the occupancy limit. The sell-out bonus plan will also be paid to the Slingshot and Champ Kart divisions that run as part of the series.

The Indoor Auto Racing Series staff can provide its racers promotional materials to help promote the events in an attempt to sell tickets. This will include social media aids for Facebook and Twitter campaigns, event posters and handbills along with invitations to set up driver media interviews.

“The idea is to work together so that we can build up the series interest to an all-time high.  Every driver, car owner and crewman has friends who go to the races and other friends who used to go,” said Sammons.

“We need to encourage the fans to join the racers and take part in the campaign as well and the event promoters will continue its all-out promotional campaign as it has done in the past using television, radio, print, billboards and social media to help sell out the house at each venue.”

Tickets can be obtained now through the information available on the series website: www.indoorautoracing. Racers who wish to participate in the Sell Out The House program are urged to send an e-mail to [email protected] along with name, address and phone number. Additional ticket promotion ideas are welcome.

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